Product Designer
& UX Educator

Target users

Agrabiz serves a diverse ecosystem of users, each interacting with the platform from a different operational perspective.

Core user groups include:
• Farmers managing livestock inventory and preparing animals for sale
• Traders coordinating sourcing, pricing, and partner relationships
• Transporters handling pickups, routes, and delivery confirmation
• Abattoirs validating documentation and managing intake operations
• Veterinarians and inspectors reviewing health and medication records

Key challenges

The main challenges were driven by real-world constraints rather than interface complexity. The product had to function reliably in mobile, remote, and regulation-heavy environments.

Key challenges addressed:
• Offline & unstable connectivity — rural and mobile usage with unreliable internet access
• Transport coordination — managing routes and ensuring correct animals are transported
• Animal identification accuracy — reducing costly operational errors
• Digital documentation — replacing paper-based animal records
• Medication tracking — ensuring compliance and traceability

Design output

The final solution was delivered as a cohesive web and mobile product, supporting both desk-based planning and field-based execution.

Key outputs included:
• Web dashboards for traders, abattoirs, and administrators
• Mobile-first flows for farmers and transporters
• Shared interaction patterns to reduce learning effort

Impact & KPIs

UX improvements focused on efficiency, adoption, and error reduction across roles.

Observed and targeted outcomes:
• 20–30% reduction in documentation and transaction preparation time
• Faster onboarding and first-task completion
• Reduced clarification loops between stakeholders
• Increased confidence in system status and data accuracy